Sense to Use Adsense

Blog Ads Hit Rough Patches, an article about mistargeting of Adsense lead me to ProBlogger (Achieve here) and Jen Sense (Making Sense of Contextual Advertising) – two very rich resources for those who are running Google Ads on their Blogs (and sites). Every thing about AdSense and a lot of practical tips are there for maximizing revenue. Nach Maravilla’s “8 Tips For Maximizing Contextual Advertising Revenues” is another good article on the subject.

Those who do not know; “Google AdSense allows webmasters (blogger) to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the site, the site owner is credited for the clicks. Google’s AdSense program allows approved sites to dynamically serve Google’s pay-per-click AdWord results.” {Bloggers} need only to insert a Google generated java script into the template. Google’s spider parses the Ad Serving site and serves ads that relate to the website’s content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the page.

Exceptions aside, most Pakistan bloggers with Ads by Gooooogle (mostly mistargeted and meant for other markets) running on their blogs sure need to know and understand a few things before they can make their first 100 dollars. Now that I can claim some success running AdSense. {Via}